Analyzing the Business Model of a Corporate Procurement Platform: The Case of Siemens click2procure

نویسندگان

  • Claas Müller-Lankenau
  • Stefan Klein
چکیده

Across industries, a shift from business-to-business exchanges operated by independent agents to companyor consortia-run exchanges can be observed. Procurement platforms represent a major share of these exchanges. However, the design of these platforms remains a difficult task since interests of both the buyer and supplier side have to be considered. In this paper, we introduce the case of click2procure, Siemens’ corporate procurement platform, and discuss potential effects of central elements of click2procure’s business model on buyer and supplier acceptance.

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تاریخ انتشار 2003